Built in the soft glow of a Friday night mirror.
It Girl Picks was born from a new mom's late-night craving for something fun, trendy, and a little extra. Founder Ayana built the brand she wished existed: monthly mystery drops full of surprises, sparkle, and the kind of self-care that fits into real life.
The Mystery Bag Manifesto
The thrill of unboxing is half the glow.
Every bag is hand-picked. We'd buy each one ourselves.
Minimum 2× what you pay. We promise in writing.
Full reveal post drops every week. No gatekeeping.
Meet Ayana.
Ayana is the founder of It Girl Picks, a first time mom over 30 who decided that becoming a mama did not mean trading in the fun stuff. Between late night feeds and early morning coffees, she started dreaming up a brand that felt like a little gift to herself, equal parts trendy, playful, and full of surprises.
What started as a personal pick me up turned into It Girl Picks: a monthly mystery bag experience for women who still want to feel like the main character, no matter what season of life they are in. Ayana curates every drop herself, blending cult beauty finds, sparkly accessories, and a few unexpected surprises designed to make the everyday feel a little more special.
When she is not packing bags or testing the next big lip gloss, you can find her chasing her baby around the house, sipping something iced, and proving that motherhood, ambition, and a serious love of pretty things all belong in the same bag.