Built in the soft glow of a Friday night mirror.
It Girl Picks was born from a new mom's late-night craving for something fun, trendy, and a little extra. Founder Ayana built the brand she wished existed: Y2K-inspired jewelry, press-on nails, beauty finds & accessories — plus Lucky Scoops and mystery boxes for a little extra surprise magic.
The It Girl Manifesto
Y2K-inspired jewelry, nails & accessories for your own unique look.
Every pick is hand-picked. We'd buy each one ourselves.
Trendy, playful finds that feel like a little gift to yourself.
Lucky Scoops & mystery boxes, whenever you're feeling lucky.
Meet Ayana.
Ayana is the founder of It Girl Picks, a first-time mom over 30 who decided that becoming a mama did not mean trading in the fun stuff. Between late-night feeds and early morning matcha, she started dreaming up a brand that felt like a little gift to herself, equal parts trendy, playful, and full of surprises.